USAging Announces New Public Awareness Campaign to Raise Visibility of Area Agencies on Aging

USAging • June 25, 2025
A group of AAA staff members is posing for a picture while volunteers are holding certificates

USAging is celebrating 50 years as the national organization that represents Area Agencies on Aging (AAAs) and Title VI Native American Aging Programs. As part of the 50th anniversary, USAging has launched a new public awareness campaign—Area Agencies on Aging: Helping You Live Long and Stay Strong.

 

The goal of this campaign is to make the public aware of AAAs as a vital community resource and to educate consumers about the range of important services that AAAs offer to older adults, people with disabilities and caregivers. There are more than 600 AAAs serving every community across the country ready to help them to age well where most want—at home and in their community.

 

All people hope to enjoy a long and healthy life—but many find that they need a little help as they go through the aging journey.

 

“Research has shown that two-thirds of older adults will need some support to age well at home,” said USAging CEO Sandy Markwood. “But people often don’t know about AAA services or seek them out until they are in crisis—thereby missing the opportunity to connect to the range of services that are available to help them age well.”

 

Services Provided by AAAs


For Older Adults:

  • Home-delivered and congregate meals: Nutritious meals at home or in group settings.
  • In-home support: Assistance with daily tasks like bathing, cleaning and dressing.
  • Transportation: Rides to medical appointments, stores and community activities.
  • Health and wellness programs: Fall prevention, chronic disease management fitness classes.
  • Benefits counseling: Help understanding and enrolling in Medicare, Medicaid and more.

 

For Caregivers:

  • Respite care: Short-term relief to prevent burnout.
  • Training and support: Educational tools and support groups for caregivers.
  • Information and referral: Guidance to local programs, services and community resources.

 

“By 2035, older adults are expected to outnumber children under age 18 for the first time in the history of this country,” said Markwood. “By 2040, a full 22 percent of the American population will be 65 years or older. Currently, there are more than 53 million unpaid family caregivers in the United States. There has never been a more crucial time for people to learn about AAAs and the services that are available to them to help them live long and stay strong.”

 

For more information, visit www.usaging.org/livelongstaystrong or connect with your local AAA by contacting the Eldercare Locator at 1-800-677-1116 or eldercare.acl.gov.


People raising hands in a bright community hall with colorful tablecloths and folding chairs

Marshall-Harrison County Health District to Host “Navigating Aging” Class

By Marshall - Harrison County Health Department • July 13, 2026
The Marshall-Harrison County Health District invites community members to attend the next Building Healthy Futures class, Navigating Aging, on Thursday, July 30, at 1:00 p.m. at the Harrison County AgriLife Extension Office (2005 Warren Drive, Marshall, Texas). Presented by the Area Agency on Aging of East Texas, this free educational class is designed to introduce older adults, caregivers, and family members to valuable programs and resources that support healthy, independent living. Participants will learn about the Area Agency on Aging's evidence-based intervention programs, which are designed to promote wellness, prevent falls, manage chronic health conditions, and improve overall quality of life. Attendees will also enjoy a nutritious snack provided during the class. In addition to the presentation, the Area Agency on Aging will conduct a brief community survey to gather input on the types of aging-related classes and services residents would like to see offered in Marshall and Harrison County. Community feedback will help shape future educational opportunities to better meet local needs. "Building Healthy Futures is about connecting our community with trusted resources that support health and well-being at every stage of life," said Jennifer Hancock, Executive Director of the Marshall-Harrison County Health District. "We're excited to partner with the Area Agency on Aging of East Texas to learn more about the classes and services they offer." The class is free and open to the public. Registration is recommended by visiting mhchd.org or by contacting the Marshall-Harrison County Health District at 903-938-8338.

Older Americans Month Celebrated Across East Texas

By Area Agency on Aging of East Texas • June 3, 2026
Each May, the Administration for Community Living leads the nation’s observance of Older Americans Month, and this year’s theme was “Champion Your Health.” In recognition of the month, the Area Agency on Aging of East Texas hosted three community events in Jacksonville, Marshall, and Athens, bringing together older adults, caregivers, staff, volunteers, and community partners to celebrate healthy aging and support older adults’ independence. More than 420 people attended the three events, where they received information and heard from experts on senior services, exercise programs, fraud and scams, and ways to take an active role in managing their health. Activities included on-site health screenings, evidence-based activity demonstrations, a Dementia Live demonstration, and the TxDOT Car Fit Program for Seniors. At some events, local officials also read proclamations recognizing May as Older Americans Month, including Cherokee County Judge Chris Davis, who presented the proclamation in Jacksonville. “We encourage older East Texans and their caregivers to connect with our agency to learn more about the resources and services available to help them live independently and remain active in their communities,” said Adrian Cornejo, ETCOG’s Director of the Area Agency on Aging. Special thanks to all event partners, sponsors, volunteers, AAA staff, and participants who helped make these Older Americans Month events a success!
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