Area Agency on Aging to Host 30th Annual REACH Conference
Area Agency on Aging of East Texas • August 31, 2021
Join Us Virtually on October 6-7, 2021

The Area Agency on Aging of East Texas (AAA) invites nursing and assisted living facility administrators, practitioners, caregivers, and others who work with seniors to receive training at the 30th annual REACH Conference
(Regional Education on Aging, Caregiving, and Healthcare). Each year, the AAA hosts the conference to provide educational workshops, plenary sessions, and networking opportunities for professionals, caregivers, social workers, case managers, individuals serving older adults and persons with disabilities, and anyone interested in aging issues.
REACH Website
As a safety precaution, the conference has transitioned into a two-day virtual event. This year's theme, “REACH 30: Refresh, Renew, Refocus,"
is focused on bringing an interactive participant conference within a virtual environment. This virtual conference features invigorating and inspirational distinguished speakers, panel discussions, and various networking opportunities with the interactive social lounge for both sponsors and attendees.
"We are excited to bring to you this year's REACH conference celebrating over 30 years of exceptional training and learning opportunities provided to caregivers, administrators, and professionals serving seniors throughout East Texas. We have dynamic keynote speakers addressing communication, senior relationships regarding finance and self-care, and a closing keynote panel (physicians and community leaders) facilitated by our ETCOG Executive Director, David Cleveland, on how to Refresh, Renew, and Refocus while living in a pandemic as well as moving forward. REACH 30: Refresh, Renew, and Refocus provides an excellent opportunity to learn and continue serving seniors," said Bettye Mitchell, Director of the Area Agency on Aging. "We are thankful to our partners, speakers, and to the Aging Committee for their zeal in presenting this conference."
This conference provides an opportunity to obtain Continuing Education Credits (CEUs) for ethics, social work, Licensed Professional Counselors, Activity Directors, and Long-Term Care Administrators.
The conference registration fee is $100. Find out more and register to attend the conference at www.aaa-reachconference.org.

The East Texas Council of Governments (ETCOG) is pleased to announce the appointment of Adrian Cornejo as the new Director of the Area Agency on Aging of East Texas (AAA). In this role, Cornejo will lead efforts to develop and coordinate services that support the health, independence, and quality of life of older adults across ETCOG’s fourteen-county region. Cornejo brings a strong background in healthcare leadership and military service. He most recently worked as an Account Manager for Humana’s Institutional Special Needs Plan program, where he partnered with skilled nursing facilities to improve care coordination, leading to a 20% reduction in hospital readmissions. Earlier in his career, Cornejo served in the United States Navy for nearly two decades, rising to the rank of Senior Chief Petty Officer and managing budgets exceeding $550 million while leading more than 350 Sailors and Marines. “Adrian’s leadership experience in both healthcare and the military has equipped him with the skills and dedication needed to serve East Texas seniors,” said ETCOG Executive Director David Cleveland. “His background in building partnerships and his deep commitment to public service make him a tremendous asset to our team.” Cornejo shared his enthusiasm for his new role, saying, “It is an honor to join ETCOG and to serve the seniors of East Texas. My goal is to build on the strong foundation already in place at the Area Agency on Aging and continue to expand access to services that help older adults and their families live with dignity and independence.” The AAA is administered through ETCOG and is part of a nationwide network created through the Older Americans Act of 1965. It provides a wide range of services, including information and referral, benefits counseling, case management, health education, senior nutrition programs, housing repair, caregiver support, and Ombudsman advocacy for individuals in long-term care facilities. These programs are designed to help older residents remain active and independent in their homes and communities for as long as possible.

Medicare Open Enrollment is right around the corner, and with so many plans and choices, it’s easy to feel overwhelmed. But you don’t have to figure it out alone. Our certified benefits counselors are here to help—whether you prefer to sit down one-on-one or schedule an educational session for your group or organization. They provide clear, unbiased information about Medicare so you can make informed decisions that fit your needs. These services are free and available to individuals, families, churches, senior centers, civic clubs, and other local groups. If you or someone you know has questions about Medicare coverage, upcoming changes, or available plans, now is the time to reach out. To schedule an appointment or request a group presentation, contact us at 1-800-442-8845 or www.easttexasaaa.org/request-speaker .