Next Week's 30th Annual REACH Conference Will Educate Individuals Who Work with Seniors
Area Agency on Aging of East Texas • September 29, 2021
Join Us for the Virtual Conference on October 6-7

Area nursing facility administrators, practitioners, caregivers, and others who work with seniors will receive training at the 30th annual REACH Conference
(Regional Education on Aging, Caregiving, and Healthcare) next week. The conference is hosted each year by the Area Agency on Aging (AAA) to provide educational workshops, plenary sessions, and networking opportunities. This year's conference, themed Refresh, Renew, Refocus, will be held virtually on October 6-7 and is ideal for professionals, caregivers, social workers, case managers, individuals serving older adults and persons with disabilities, and anyone interested in aging issues.
REACH Conference Website
"We are excited to bring to you this year's REACH conference celebrating over 30 years of exceptional training and learning opportunities provided to caregivers, administrators, and professionals serving seniors throughout East Texas. We have dynamic keynote speakers addressing communication, senior relationships regarding finance and self-care. Our closing keynote panel (physicians and community leaders) will be facilitated by our ETCOG Executive Director, David Cleveland, on how to Refresh, Renew, and Refocus while living in a pandemic as well as moving forward. REACH 30: Refresh, Renew, and Refocus provides an excellent opportunity to learn and continue serving seniors," said Bettye Mitchell, Director of the Area Agency on Aging. "We are thankful to our partners, speakers, and to the Aging Committee for their zeal in presenting this conference."
Special keynote presentations include:
Colors of Communication: Communication Styles Every Team Needs to Know
Scott Abel, Leadership and Innovation Manager with Texas Health and Human Services Commission
– This fun, engaging presentation will enable participants to identify their innate communication style and practical tools to help modify their message when working with people who communicate differently.
Trainer Insights for Growth
Michael Curtis, Leadership Consultant and Trainer at iLead Consulting & Training
– The Leadership Challenge books and workshops have helped leaders improve leadership practice for over 30 years. Join me as we learn more about the art of leadership and gain practical ideas for unleashing the leader in you.
Cybersecurity: Prevent A Breach
Mark Seguin, Trainer/Owner of TBG Solutions, Inc.
– Become proactive, not reactive, for data security and prevent a breach! Learn ways to avoid data breaches and identity theft.
The Top 10 Reasons to Live in Sin
John Ross, IV, Partner with Ross & Shoalmire, PLLC
– Let's "Refocus" our thoughts and hear the most recent published paper for the University of Texas by John Ross on the Top 10 Reasons why SENIORS should not get remarried later in Life…
Mask on First: Self Care for the Caregiver
Bobbie Burks, Board Certified Professional Christian Counselor
– How do you give when you have nothing left? That is the situation many caregivers - personal and professional - find themselves in each day as they provide essential services to people who can no longer care for themselves. This presentation will deal with caregiver burnout and how to refresh with changes across the lifestyle spectrum.
Refresh, Renew, Refocus – Moving Past a Pandemic Environment
Panelists ETCOG Executive Director David Cleveland, Reverend Ralph Caraway, and Paul McGaha, D.O.
– The panelist will discuss current scientific evidence, best practices, and expert opinions to help individuals adjust and move on while living in a pandemic environment.
This conference provides an opportunity to obtain Continuing Education Credits (CEUs) for ethics, social work, Licensed Professional Counselors, Activity Directors, and Long-Term Care Administrators. REACH is partially funded by the Texas Health and Human Services Commission. To register for the event or more information, call the Area Agency on Aging of East Texas at (903) 218-6500 or visit our conference website at www.aaa-reachconference.org.

Medicare Open Enrollment runs from October 15 until December 7, and people with Medicare will have more coverage options to consider. Plan costs and covered benefits have changed, so our Area Agency on Aging of East Texas (AAA) is offering benefits counseling assistance to encourage Medicare recipients to review their coverage choices and decide on the options that best fit their health needs. The changes Medicare recipients can make during Open Enrollment include: Joining a new Medicare Advantage Plan or Part D prescription drug plan Switching from Original Medicare to a Medicare Advantage Plan Switching from a Medicare Advantage Plan to Original Medicare (with or without a Part D plan) “Medicare Open Enrollment allows you the opportunity to review your healthcare plan and check on your financial well-being, which could also help save costs and coverage,” says AAA Benefits Counselor Nellie Spencer. “Call us and talk to an unbiased, qualified Benefits Counselor. We are also your State Health Insurance Assistance Program (SHIP) and available free of charge to go over your options.” For assistance, please call the Area Agency on Aging at 1-800-442-8845 to speak to a qualified benefits counselor. Appointments can be made over the phone, in a virtual meeting, or in person. Local Open Enrollment presentations: Benefits counselors will also be available for appointments at these community events during the Open Enrollment period. To reserve your spot, call the Area Agency on Aging at 1-800-442-8845. Walk-ins will be accepted. Palestine Resource Center for Independent Living, 421 Avenue A, Palestine, TX Date: Tuesday, November 4th Time: 9:00 am-3:00 pm George Washington Carver Community Center, 2303 Holland St., Marshall, TX Date: Thursday, November 6th Time: 10:00 am-2:00 pm Mt. Zion C.M.E. Church, 104 State Hwy. 64, Ben Wheeler, TX Date: Thursday, November 13th Time: 1:00 pm-3:30 pm First Christian Church, 1920 Beaumont St., Jacksonville, TX Date: Thursday, November 20th Time: 9:00 am-12:00 pm Be on alert for these Medicare Open Enrollment scams: There are no "limited time offers." Medicare or a health plan calls and wants to send you a new health card for $299. You receive a call about a refund from last year's premiums or your drug plan cost. An agent tries to sign you up for a plan that you don't need, isn't right for you, or doesn't even exist. Watch out for fake RX cards offering significant discounts with little or no benefits. You receive a call offering significant discounts on a new health insurance plan. Agents can NOT cold call you. Tips on how to stop fraud during Open Enrollment: If it's "too good to be true," it probably is. Don't trust all the ads you see on TV. Review the plan BEFORE you join. Even if you're not switching, review your current plan to ensure it covers your doctors. Medicare will never call or visit. Medicare will only send information via postal mail service. Guard your Medicare card and number like a credit card. Don't give out your Medicare number except to your doctor or other providers. Don't let someone push you into making a fast decision. If you receive a call, especially from a number you do not recognize or anyone requesting personal information, hang up immediately. Know your health care options. Get help from your family, the Medicare website, or your local State Health Insurance Assistance Program (SHIP), which for East Texas is the AAA. No health care plan is allowed to cold call. Medicare plans can be viewed and compared at www.medicare.gov .
The East Texas Council of Governments (ETCOG) is pleased to announce the appointment of Adrian Cornejo as the new Director of the Area Agency on Aging of East Texas (AAA). In this role, Cornejo will lead efforts to develop and coordinate services that support the health, independence, and quality of life of older adults across ETCOG’s fourteen-county region. Cornejo brings a strong background in healthcare leadership and military service. He most recently worked as an Account Manager for Humana’s Institutional Special Needs Plan program, where he partnered with skilled nursing facilities to improve care coordination, leading to a 20% reduction in hospital readmissions. Earlier in his career, Cornejo served in the United States Navy for nearly two decades, rising to the rank of Senior Chief Petty Officer and managing budgets exceeding $550 million while leading more than 350 Sailors and Marines. “Adrian’s leadership experience in both healthcare and the military has equipped him with the skills and dedication needed to serve East Texas seniors,” said ETCOG Executive Director David Cleveland. “His background in building partnerships and his deep commitment to public service make him a tremendous asset to our team.” Cornejo shared his enthusiasm for his new role, saying, “It is an honor to join ETCOG and to serve the seniors of East Texas. My goal is to build on the strong foundation already in place at the Area Agency on Aging and continue to expand access to services that help older adults and their families live with dignity and independence.” The AAA is administered through ETCOG and is part of a nationwide network created through the Older Americans Act of 1965. It provides a wide range of services, including information and referral, benefits counseling, case management, health education, senior nutrition programs, housing repair, caregiver support, and Ombudsman advocacy for individuals in long-term care facilities. These programs are designed to help older residents remain active and independent in their homes and communities for as long as possible.


