Next Week's 30th Annual REACH Conference Will Educate Individuals Who Work with Seniors

Area Agency on Aging of East Texas • September 29, 2021

Join Us for the Virtual Conference on October 6-7

Area nursing facility administrators, practitioners, caregivers, and others who work with seniors will receive training at the 30th annual REACH Conference (Regional Education on Aging, Caregiving, and Healthcare) next week. The conference is hosted each year by the Area Agency on Aging (AAA) to provide educational workshops, plenary sessions, and networking opportunities. This year's conference, themed Refresh, Renew, Refocus, will be held virtually on October 6-7 and is ideal for professionals, caregivers, social workers, case managers, individuals serving older adults and persons with disabilities, and anyone interested in aging issues.

"We are excited to bring to you this year's REACH conference celebrating over 30 years of exceptional training and learning opportunities provided to caregivers, administrators, and professionals serving seniors throughout East Texas. We have dynamic keynote speakers addressing communication, senior relationships regarding finance and self-care. Our closing keynote panel (physicians and community leaders) will be facilitated by our ETCOG Executive Director, David Cleveland, on how to Refresh, Renew, and Refocus while living in a pandemic as well as moving forward. REACH 30: Refresh, Renew, and Refocus provides an excellent opportunity to learn and continue serving seniors," said Bettye Mitchell, Director of the Area Agency on Aging. "We are thankful to our partners, speakers, and to the Aging Committee for their zeal in presenting this conference."

Special keynote presentations include:

Colors of Communication: Communication Styles Every Team Needs to Know
Scott Abel, Leadership and Innovation Manager with Texas Health and Human Services Commission – This fun, engaging presentation will enable participants to identify their innate communication style and practical tools to help modify their message when working with people who communicate differently. 

Trainer Insights for Growth
Michael Curtis, Leadership Consultant and Trainer at iLead Consulting & Training – The Leadership Challenge books and workshops have helped leaders improve leadership practice for over 30 years. Join me as we learn more about the art of leadership and gain practical ideas for unleashing the leader in you.

Cybersecurity: Prevent A Breach
Mark Seguin, Trainer/Owner of TBG Solutions, Inc. – Become proactive, not reactive, for data security and prevent a breach! Learn ways to avoid data breaches and identity theft.

The Top 10 Reasons to Live in Sin
John Ross, IV, Partner with Ross & Shoalmire, PLLC – Let's "Refocus" our thoughts and hear the most recent published paper for the University of Texas by John Ross on the Top 10 Reasons why SENIORS should not get remarried later in Life…

Mask on First: Self Care for the Caregiver
Bobbie Burks, Board Certified Professional Christian Counselor – How do you give when you have nothing left? That is the situation many caregivers - personal and professional - find themselves in each day as they provide essential services to people who can no longer care for themselves. This presentation will deal with caregiver burnout and how to refresh with changes across the lifestyle spectrum. 

Refresh, Renew, Refocus – Moving Past a Pandemic Environment
Panelists ETCOG Executive Director David Cleveland, Reverend Ralph Caraway, and Paul McGaha, D.O. – The panelist will discuss current scientific evidence, best practices, and expert opinions to help individuals adjust and move on while living in a pandemic environment.

This conference provides an opportunity to obtain Continuing Education Credits (CEUs) for ethics, social work, Licensed Professional Counselors, Activity Directors, and Long-Term Care Administrators. REACH is partially funded by the Texas Health and Human Services Commission. To register for the event or more information, call the Area Agency on Aging of East Texas at (903) 218-6500 or visit our conference website at www.aaa-reachconference.org

REACH Conference Website
Champion Your Health poster with older adult holding a child on a purple background
By Area Agency on Aging of East Texas April 30, 2026
Throughout May, the Area Agency on Aging of East Texas (AAA) will join organizations across the nation in celebrating Older Americans Month (OAM), led by the Administration for Community Living, honoring the important contributions of older adults in our communities. This year’s theme, “Champion Your Health,” encourages older adults to focus on the steps they can take to support their physical, mental, and emotional well-being, while highlighting the resources and community connections that help people age well. In recognition of Older Americans Month, AAA will host three special events at community locations across East Texas to celebrate older adults and share information about programs and services available to seniors and caregivers. Throughout the month of May, the Area Agency on Aging will also participate in additional events that promote the mental and physical health of our communities and recognize the many contributions older Americans have made, and continue to make, across the country. As the United States marks its 250th anniversary this year, Older Americans Month also offers an opportunity to reflect on the generations of older adults whose service, leadership, and life experiences have helped shape our nation, our state, and our local communities. “Older Americans Month is an important time to recognize the lasting contributions of older adults and the many ways they strengthen our communities,” said Adrian Cornejo, ETCOG’s Director of the Area Agency on Aging. “This year’s theme, Champion Your Health, reminds us of the importance of supporting healthy aging by connecting older East Texans with resources, services, and opportunities that help them live well and remain engaged.” The following OAM celebration events are free and open to the public and will feature information on services and supports available to East Texas seniors: Friday, May 15 10:00 AM – 2:00 PM First Christian Church 1920 Beaumont St. Jacksonville, Texas 75766 Wednesday, May 20 9:00 AM – 12:00 PM Marshall Convention Center 2501 E. End Blvd S. Marshall, Texas 75672 Thursday, May 21 10:00 AM – 4:00 PM First Methodist Church of Athens 225 Lovers Lane Athens, Texas 75751 The AAA is the region’s leader in advocacy and services for older adults, providing support such as information and referral, benefits counseling, case management, health education classes, senior nutrition, and the Ombudsman program for people living in nursing and assisted living facilities. These services help older individuals live independent, meaningful, and dignified lives in their homes and communities for as long as possible. For questions about the events, contact the Area Agency on Aging of East Texas at (903) 218-6500.
A person wearing a light blue shirt uses a laptop while sitting on an orange circular seat.
By Area Agency on Aging of East Texas March 26, 2026
The East Texas Area Agency on Aging (ETAAA), a program of the East Texas Council of Governments (ETCOG), is inviting the public to review and comment on our 2027 to 2029 Area Plan. ETAAA serves as the Area Agency on Aging for Planning and Service Area 4, a fourteen-county region in East Texas. The Area Plan outlines our strategy to strengthen the Aging Services Network and address the needs of people age 60 and older, family caregivers, and individuals with disabilities. It also guides how we plan, coordinate, and oversee services supported by the Older Americans Act and other state and local initiatives. Our mission is to serve as the region’s leader in advocating for and delivering services that enable older adults to live independently, with dignity and purpose, in their homes and communities. Our vision, “Age Well, Live Well, ” reflects a person-centered approach focused on better choices, improved health, and access to nutritious food. We call it “Serving One Senior at a Time.” The 2027–2029 Area Plan is guided by a needs assessment incorporating data, service trends, and stakeholder input. Key priority needs include access to home- and community-based services, caregiver support, transportation, nutrition and food security, social isolation, healthcare access and chronic disease management, and improved service coordination and system navigation. How to share your input Public comments will be accepted through April 26, 2026 . Submit comments by mail or email: Mail: Area Agency on Aging, 3800 Stone Road, Kilgore, TX 75662 Email: Colleen.Halliburton@etcog.org
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