Beverly Brown Selected for the N4A Leader Institute

East Texas AAA • January 27, 2020
We are pleased to announce that Beverly Brown, Associate Director of Aging, has been selected to attend the 13th Annual National Association of Area Agencies on Aging (N4A) Leadership Institute. There are 628 Area Agencies on Aging across the country. Only a select few leaders are selected to partake in these classes each year. Beverly will be the first from East Texas to attend the N4A Leadership Institute. 

“I am greatly humbled and honored to have been selected as a participant in the n4a Leadership Institute. It has been so rewarding to serve seniors in our East Texas Community. I am grateful for the opportunity to serve in a leadership position with East Texas Area Agency on Aging.  ,” said Brown.  "I offer my sincere gratitude to Bettye Mitchell, ETCOG Director of Aging Programs and David Cleveland, ETCOG Executive Director for their continued support and encouragement to attend this prestigious leadership institute."

The N4A Leadership Institute allows the Aging Network to tap into the full potential of its diverse and passionate leaders to navigate the changing landscape. 

“I am so very excited for Beverly and thrilled that she will represent our region and the state,” said Director of the Area Agency on Aging of East Texas, Bettye Mitchell. 

During this session attendees complete a leadership self-assessment, learn new ways to communicate effectively, develop a toolbox for creative problem-solving and planning as well as a chance to network with peers and leaders from the aging network. 
Each year attendees develop new skills to: 
  • Increase effectiveness when working with teams and partners 
  • Bring intention and commitment to addressing challenges 
  • Act strategically and with confidence 
  • Stay refreshed and energized for the long-haul 
Attendees will engage in an interactive, customized and highly effective training experience led by Doug Krug. According to the N4A website, Doug Krug, co-founder of Enlightened Leadership Solutions and author of The Missing Piece in Leadership, personally leads this breakthrough transformation-in-thinking workshop process, which was part of the MBA Program at Johns Hopkins University for 15 years. 

This year’s N4A Leadership Institute will be February 19 -21 and is open to N4A members only.  
Champion Your Health poster with older adult holding a child on a purple background
By Area Agency on Aging of East Texas April 30, 2026
Throughout May, the Area Agency on Aging of East Texas (AAA) will join organizations across the nation in celebrating Older Americans Month (OAM), led by the Administration for Community Living, honoring the important contributions of older adults in our communities. This year’s theme, “Champion Your Health,” encourages older adults to focus on the steps they can take to support their physical, mental, and emotional well-being, while highlighting the resources and community connections that help people age well. In recognition of Older Americans Month, AAA will host three special events at community locations across East Texas to celebrate older adults and share information about programs and services available to seniors and caregivers. Throughout the month of May, the Area Agency on Aging will also participate in additional events that promote the mental and physical health of our communities and recognize the many contributions older Americans have made, and continue to make, across the country. As the United States marks its 250th anniversary this year, Older Americans Month also offers an opportunity to reflect on the generations of older adults whose service, leadership, and life experiences have helped shape our nation, our state, and our local communities. “Older Americans Month is an important time to recognize the lasting contributions of older adults and the many ways they strengthen our communities,” said Adrian Cornejo, ETCOG’s Director of the Area Agency on Aging. “This year’s theme, Champion Your Health, reminds us of the importance of supporting healthy aging by connecting older East Texans with resources, services, and opportunities that help them live well and remain engaged.” The following OAM celebration events are free and open to the public and will feature information on services and supports available to East Texas seniors: Friday, May 15 10:00 AM – 2:00 PM First Christian Church 1920 Beaumont St. Jacksonville, Texas 75766 Wednesday, May 20 9:00 AM – 12:00 PM Marshall Convention Center 2501 E. End Blvd S. Marshall, Texas 75672 Thursday, May 21 10:00 AM – 4:00 PM First Methodist Church of Athens 225 Lovers Lane Athens, Texas 75751 The AAA is the region’s leader in advocacy and services for older adults, providing support such as information and referral, benefits counseling, case management, health education classes, senior nutrition, and the Ombudsman program for people living in nursing and assisted living facilities. These services help older individuals live independent, meaningful, and dignified lives in their homes and communities for as long as possible. For questions about the events, contact the Area Agency on Aging of East Texas at (903) 218-6500.
A person wearing a light blue shirt uses a laptop while sitting on an orange circular seat.
By Area Agency on Aging of East Texas March 26, 2026
The East Texas Area Agency on Aging (ETAAA), a program of the East Texas Council of Governments (ETCOG), is inviting the public to review and comment on our 2027 to 2029 Area Plan. ETAAA serves as the Area Agency on Aging for Planning and Service Area 4, a fourteen-county region in East Texas. The Area Plan outlines our strategy to strengthen the Aging Services Network and address the needs of people age 60 and older, family caregivers, and individuals with disabilities. It also guides how we plan, coordinate, and oversee services supported by the Older Americans Act and other state and local initiatives. Our mission is to serve as the region’s leader in advocating for and delivering services that enable older adults to live independently, with dignity and purpose, in their homes and communities. Our vision, “Age Well, Live Well, ” reflects a person-centered approach focused on better choices, improved health, and access to nutritious food. We call it “Serving One Senior at a Time.” The 2027–2029 Area Plan is guided by a needs assessment incorporating data, service trends, and stakeholder input. Key priority needs include access to home- and community-based services, caregiver support, transportation, nutrition and food security, social isolation, healthcare access and chronic disease management, and improved service coordination and system navigation. How to share your input Public comments will be accepted through April 26, 2026 . Submit comments by mail or email: Mail: Area Agency on Aging, 3800 Stone Road, Kilgore, TX 75662 Email: Colleen.Halliburton@etcog.org
Show More